Fake and dyed saffron
Every batch is tested to ISO 3632 before packing, and the result travels with the pack.
Saffron you can trust
Saffron is the world’s most expensive spice — and the most counterfeited. We exist so that buying it, from one gram for your kitchen to a tonne for export, is open, measurable and worry-free.
Our mission
To bring Iran’s authentic saffron to every table in the world, at a price everyone can see, with quality a laboratory confirms, along a path you can follow from the field to the pack.
What the saffron market lacks — and what we do
Opaque prices and long chains of middlemen
Prices follow the commodity exchange, with charts and history open to everyone.
Unknown origin
Every pack has a unique code and QR that opens its passport: batch, harvest and packing dates, lab results.
Six principles we don’t bend
Every batch lab-tested
Colour (crocin), aroma (safranal), taste (picrocrocin), moisture and foreign matter — real numbers, not claims.
Authenticity in one scan
Each pack’s unique code shows its passport on our verification page and exposes copied codes.
Open pricing
Today’s exchange, dollar and export prices are on every page — and you can set a price alert.
Fair to farmers
Buying more directly means a bigger share for the people who pick the flowers before sunrise.
One platform for everyone
Home cooks, wholesale partners in Iran and importers worldwide, in five languages.
Real people answer
From 09:00 to 21:00 (Tehran time) our team answers by chat, phone and email.
From flower to pack
Saffron is a product of patience: every gram takes hours of careful hand work, and we record each step.
- 1
Harvest at dawn
Crocus flowers are picked in late autumn, before they open fully and before the sun climbs.
- 2
Separating the stigmas
The same day, the three red stigmas of each flower are separated by hand.
- 3
Drying
The stigmas are dried at a controlled temperature to keep their colour and aroma.
- 4
Grading
Negin, Sargol, Pushal and Bunch are sorted by the part of the stigma and how even it is.
- 5
The laboratory
Every batch is measured against ISO 3632; only batches that pass are packed.
- 6
Packing and sealing
A sealed pack with a unique code and QR, ready to travel to your kitchen.
Where it comes from: Khorasan
Iran is the world’s largest saffron producer, and most of its saffron grows on the dry plains of Khorasan — in Qaenat, Torbat-e Heydarieh and Gonabad — where hot autumn days and cold nights make deeper-coloured, more fragrant stigmas.
- Iran’s share of world saffron output, by most estimates
- 90%Iran’s share of world saffron output, by most estimates
- flowers, roughly, for one kilogram of dried saffron
- 150,000flowers, roughly, for one kilogram of dried saffron
- red stigmas in every crocus flower
- 3red stigmas in every crocus flower
- the international standard for saffron quality
- ISO 3632the international standard for saffron quality
Our promise to you
Always
- We include every batch’s lab result with the pack.
- We keep prices in line with the market, in the open.
- If a pack arrives damaged or wrong, we replace it or refund you.
- We never sell your data and use it only to serve your orders.
Never
- We never sell dyed, blended or old saffron.
- We never publish fake reviews or ratings.
- We never put fake discounts on inflated prices.
- We never ask for your password or sign-in code by phone.
Where would you like to start?
For your kitchen, your shop or your home market — choose the way that suits you.